Utah State Motto

"Industry" (Official)

This simple, labour orientated Utah state motto appears on both state seal and state flag.

On the design of Utah's coat-of-arms a beehive is depicted, a symbol - just like "Industry" - of early settlers wilfully building up a society. In spite of conditions being rough and the land harsh, they built their society from scratch with very little resources other than each other and hard work, their "industry".

The Utah motto was adopted in the year of 1959.

Utah old house

Utah State Nicknames

Whereas there is only one Utah motto, there exist a number of state nicknames for Utah:

"The Mormon State" or "Land of the Mormons"
Most Utah state nicknames are a reference to the early settlers of the state who belonged to "The Church of Jesus Christ of Latter-day Saints" (Mormons).

"The Beehive State" and "The Deseret State"
In The Book of Mormons "Deseret" is a honeybee. These Utah nicknames are meant to honour the mentality of "Industry" (see the Utah state motto), hard labour, self-sufficiency and perseverance of the early pioneers when building their land and society.

From 1849 to 1850 "The Deseret State" was the official name of the territory.

"Land of the Saints"
This Utah state nickname is a reference to the early Utah settlers, members of "The Church of Jesus Christ of Latter-day Saints".

"The Salt Lake State"
This Utah nickname refers to The Great Salt Lake in Utah. In fact this nickname is the only one not related to Mormons.

Utah State Trivia

Utah State Slogans

Whereas the Utah state motto intends to describe important values to Utah, Utah state slogans focus especially on attracting tourists, and as you will see, in both a serious and funny ways:

"Utah: This is Still the Right Place"
This Utah slogan can be seen on road signs among other things.

Utah state slogan: This is still the right place